Search Engine Optimization

Search Engine Secrets for Website Marketing

It is one thing to have an excellent website, it is another for your market to find it!
Consider websites you have visited. How did you find them? 95% of website visitors come from search engines. There are in excess of 3 Billion web sites on the internet, thousands are added every day. Most people use a search engine to find what they are looking for. To receive orders, bookings etc. from new potential customers anywhere in the world, it is vital that your website is carefully and exactly tailored to rank highly on major search engines. This is an exact science, at which Fiery Web Creations excels. Most website Designers know how to submit sites to the major search engines - but very few are able to achieve high search engine positions. "At Fiery Web Creations we don't just design websites, we design effective websites!"

If you are considering other Website Designers try this test on them.

1. Ask for the name of a Website they have designed.
2. Ask what it sells or promotes - get a phrase e.g. the site sells 'Confidence Coaching'.
3. Visit the world's most popular search engine Google.com and do a search for that phrase.
4. Where does their website rank? The sites making money are the ones on the first page . See our example below .

Example of our effective search engine services:

1. www.mastermindtutoring.com is one of our clients . We designed the site so it would be found by their market.
2. Visit a major search engine such as Google and search for: Tutoring in Mississauga .

You will notice www.mastermindtutoring.com is somewhere in the top ten on the Google FREE listing. Our client gets a lot of business from customers who found them in the search engines.

How do your potential customers use search engines?

When a potential new customer is looking for your kind of service they type a phrase into a search engine. For example, if your business provides hotel booking services: A potential customer might type the phrase 'hotel booking for Paris '. Lets say that this is the most popular phrase that people would use to find your services -

This is your no.1 'Key Phrase'. If your site is to rate well on the search engines it is of paramount importance that:

• You know the top 5 Key Phrases your potential customers are using today.
• Your website is optimised to feature these key phrases. One of our specialist skills is the optimising of websites for search engine positioning. We achieve this by employing advanced understanding of search engine algorithms and how they are changing on a monthly basis.

When we develop or manage a website we undertake in-depth research in order to understand the behaviour of your online market. We then apply our findings using our design expertise and experience in website production - for both human and search engine impact.